FitFlops are our must-have fashion-fitness footwear pick this season! Featured in Grazia, Vogue, Tatler and the Sunday Times Style Magazine, they’re flip-flops with a gym built-in.

Engineered to give you a workout while you walk, FitFlops make it easier to stay in shape. Supplies are limited, so get yours before they're gone!

Microwobbleboard™ technology

FitFlop Microwobbleboard™ technology was engineered in 2006 by Dr David Cook and Darren James at London South Bank University (LSBU), FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step.

FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Studies at the Centre for Human Performance at LSBU show that normal walking in FitFlop sandals can help:

•  increase leg, calf and gluteal muscle activity,
•  improve your posture,
•  mimic the gait of barefoot walking but with more muscle load,
•  improve muscle tone.